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IMPACT OF ADVERTISING THROUGH ONLINE MEDIA CHANNELS OF FACEBOOK, GOOGLE ADS & YOU TUBE ON CONSUMERS’ ATTITUDE; A STUDY OF CONSUMERS IN SELECTED PROFITMAKING BANKS IN NAIROBI COUNTY, KENYA

Kipchillat, Nancy; Busolo, Hillary; Chepkilot, Ronald (International Journal of Economics, Commerce and Management, United Kingdom, 2020-06)
A Comparative Study of Influence of Advertising through Online and Offline Media Channels on Consumers’ Attitude by Selected Commercial Banks in Nairobi County, Kenya

Kipchillat, Nancy; Busolo, Hillary; Chepkilot, Ronald (International Review of Management and Marketing,, 2019)

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